Sports business trends – exemplified through the case of running
The sports industry is changing at a radical pace. New technologies, business models, and designs are rapidly changing the world of sports, as we know it. Not in a distant future, but starting today. Through the world of running Bugge Holm Hansen will give a glimpse of how some of the world’s biggest brands are handling todays possibilities both in thinking and doing – zooming in on leading brands as Nike, Adidas & Amazon.